Strategy MIBA-444 3 Credit Hours
The objective of this course is to help students develop the skills for formulating strategy.
Main focus will be on the following:
• A firm's operative environment and how to sustain competitive advantage
• How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities
• How to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position
Students learn to:
• Develop a mastery of a body of analytical tools and the ability to take an integrative point of view.
• Use these tools to perform in-depth analyses of industries and competitors, predict competitive behavior, and analyze how firms develop and sustain competitive advantage over time.
Attention will also be paid to competitive positioning; understanding comparative costs; and addressing issues such as cannibalization, network externalities, and globalization.