معلومات المقرر الدراسي

Strategy MIBA-444   3 Credit Hours

The objective of this course is to help students develop the skills for formulating strategy. 

Main focus will be on the following:

• A firm's operative environment and how to sustain competitive advantage

• How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities

• How to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position

Students learn to:

• Develop a mastery of a body of analytical tools and the ability to take an integrative point of view.

• Use these tools to perform in-depth analyses of industries and competitors, predict competitive behavior, and analyze how firms develop and sustain competitive advantage over time.

 Attention will also be paid to competitive positioning; understanding comparative costs; and addressing issues such as cannibalization, network externalities, and globalization.